FLORIAN TRAVEL the company took part in the grand tourism exhibition CHINA AND CEE AT UTAZÁS TRAVEL EXHIBITION 2016, which was held 03.03-06.03.2016 in Budapest, Hungary.
The People's Republic of China was the Professional Guest of Honour of UTAZÁS Travel Exhibition 2016. UTAZÁS, with ever-stronger focus on long-haul markets, offered a great opportunity for the 16 Central and Eastern European cooperating countries to explain their touristic supply to Chinese professionals.
National coordinators of the China – CEE Tourism Cooperation arrived in Budapest to attend the professional events. Upon the invitation of the China – CEE Countries' Tourism Coordination Centre more than 100 Central and Eastern European and 26 Chinese tour operator companies visited UTAZÁS to participate in the international program series.
The second China Information Day Conference, organized by the Tourism Coordination Centre was held on 4rd March as part of the professional programs for the international audience. At the conference Professor Dr. Wolfgang Arlt presented the results of the 3-month tourism route development project, launched by the TCC, supported and conducted by the Professor and his colleagues from COTRI, China Outbound Travel Research Institute. Other China experts enriched the list of conference lecturers; Mr. Rao Tian, tourism expert of CITS Outbound Department told about the latest phenomena in Chinese outbound travel, new generations of travellers and secondary destinations in Europe. Mr. Casper Tollerud, CEO of LEEMIAN Consulting presented cost-effective long-term marketing solutions. In his lecture he underlined the importance of quick reactions to market changes and suggested ‘social crowd surfing' as a means by which long-term development and good ROI can be reached. Dr. Adam Wu, CEO of CBN Travel & MICE and World Travel online in his lecture highlighted the key differences between the China web and the worldwide web and presented a case study ‘Using WeChat to promote Slovenia successfully in China' to share his experience. Mr. Nie Fu, from 'Gateway to Europe', Hungarian – Chinese Association talked about the challenges of receiving Chinese visitors and made his suggestions to service providers, using his wide experience as a practising tour guide.